Patrons

Who are arts and culture consumers? What are their buying patterns? What motivates them to invest in an arts or cultural experience? Learn more about arts and culture audiences.

Collaborative Marketing Database: Marketing and Audience Development Project

This report summarizes the demographics and buying behaviors of a sample of arts and culture consumers in Cuyahoga County based on data aggregated through the Collaborative Marketing Database. 2012.

The Collaborative Marketing Database is an initiative between Northeast Ohio arts and cultural organizations and is governed by these member organizations. It is operated by Elliott Marketing Group of Pittsburgh, PA. Arts Cleveland coordinates the collaborative, serves as the intermediary between Elliott Marketing Group and the consortium members, and facilitates meetings among the members. This report provides insights on arts and culture consumers based on data that has been aggregated from the Collaborative Marketing Database. Two primary statistical models are used: a market model and a cross-sell model.

Benefits and Barriers – Greater Akron

This study outlines what drives consumers to participate in arts and culture activities in Greater Akron. 2003.

This study outlines what drives consumers to participate in arts and culture activities in Greater Akron as well as what prevents them from doing so. It is intended to aid in the development of programming and marketing concepts for arts and culture organizations in Greater Akron.

Benefits and Barriers – Northeast Ohio

This study outlines what drives consumers to participate in arts and culture activities in Northeast Ohio. 2002.

This study outlines the major benefits and barriers of arts and culture participation in Northeast Ohio. It is intended to aid in the development of programming and marketing concepts for arts and culture organizations in the region.

Target Markets

An analysis of customers from a diverse group of arts and culture organizations throughout Greater Cleveland. 1999.

This report analyzes the customer data files from a broad and diverse cross-section of performing arts groups, cultural organizations, and entertainment attractions throughout the Greater Cleveland area. The study was conducted in conjunction with the development of a community cultural plan for Northeast Ohio.

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In 2014, Arts Cleveland began a productive partnership with Art Possible Ohio (APO) and Services for Independent Living (SIL) and began to understand the gap in access for people with disabilities throughout the arts and culture sector.

Fast forward to January 2019, Arts Cleveland received a grant from the National Endowment for the Arts (NEA) to execute on a research initiative focused on arts and culture accessibility for people with disabilities in the greater Cleveland region. In close communication with APO and SIL, Arts Cleveland led an assessment of the regional state of access to the arts. Through this research, we explored the Cuyahoga County landscape of arts and culture access and worked to identify and define barriers among individuals with varying abilities.