CLEVELAND-ELYRIA RANKED 12th AMONG 20 MOST ARTS-VIBRANT LARGE COMMUNITIES IN THE NATION

The 8th Annual Arts Vibrancy Index from SMU DataArts Compiles List of 40 Most Vibrant Arts Communities Across the U.S., Based on Measures of Per Capita Supply, Demand and Government Support for the Arts

CLEVELAND, OH, November 13, 2023 – SMU DataArts, the National Center for Arts Research, released its 8th Arts Vibrancy Index, which identifies Cleveland-Elyria as number 12 in the list of 20 large communities in the United States through an analysis of the level of supply, demand, and government support for the arts in more than 900 communities across the country. Organized into three separate lists based on community population size, totaling 40 communities across the country, this year’s Arts Vibrancy Index is the first to include numerical rankings since 2020, a reflection of arts organizations returning to in-person activities and performances following the easing of pandemic restrictions. Cleveland, along with neighboring Elyria, has consistently appeared on the Arts Vibrancy Index since its debut on the rankings in 2018. 

This year, Cleveland is ranked 12th on the annual list of large communities in the nation -- the highest ranking it has ever achieved.     

Related research by SMU DataArts shows that Local Arts Agencies (LAAs) like Assembly for the Arts and Cuyahoga Arts & Culture are powerful catalysts of arts vibrancy which ensure that the arts remain an integral part of community life. Fluctuations in a community’s ranking occur from year to year for a variety of reasons, including the opening of an arts district or closing of a performance space as well as local economic conditions. 

Cuyahoga Arts & Culture (CAC) is the region’s largest funder for arts and culture. Since 2006, CAC has invested $230 million in over 470 organizations, including SMU Data Arts, to gather and share local nonprofit arts data through CAC’s grant application process.

“It’s important to have data to demonstrate the strength of Cuyahoga County’s creative community,” said Jill M. Paulsen, executive director of Cuyahoga Arts & Culture. “Each year, CAC-funded organizations contribute information to SMU DataArts to help us tell the story of the sector’s impact and shine a light on their work.”

Jeremy V. Johnson, CEO and president of Assembly for the Arts, said, “Cleveland is now ranked 12th in the nation in terms of Arts Providers, Arts Dollars, and Government Support, joining the company of arts-heavy cities such as New York City, San Francisco, Washington, D.C., and Philadelphia. The Arts Vibrancy Index demonstrates the arts’ enduring importance, resiliency, and vibrancy in Greater Cleveland, which is why it’s essential to maintain public support for this important part of our economy.”

Arts-vibrant communities can be found in every region of the United States—a finding which arises from an objective analysis of the data, and not from selecting communities by hand to achieve geographic representation.

“The arts and culture sector was hit hard by the pandemic, and some organizations and communities are still recovering. The Index is an opportunity for communities to affirm and celebrate the individuals and organizations that are the sources of arts vibrancy in their region, whether that’s artists who have mastered a local craft tradition over generations, a cultural festival that families enjoy year after year, or a cherished historic theater, museum, or arts-education center. For organizations, funders, local citizens, and public officials, the Arts Vibrancy Index is a powerful resource that leverages data-driven evidence to illuminate how the arts contribute to an area’s economy and public life,” stated Dr. Zannie Voss, Director of SMU DataArts. “One way that public leaders can spark arts vibrancy in their communities is by expanding funding for local arts agencies, which spurs arts employment, stimulates more artistic activity, and increases the strength of geographically dispersed arts-vibrant cultural resources throughout communities.”

The Lists

In addition to the top arts-vibrant communities listed in the Arts Vibrancy Index, arts-vibrancy scores for every county in the United States can be viewed on an interactive map that identifies arts and cultural strengths that are present in every community. (Also known as Metropolitan or Micropolitan Statistical Areas, these communities have boundaries that are defined by the United States Census Bureau.)

Large Communities (population: 1 million +)

On the list of the most arts-vibrant communities with populations of 1 million or more, one city is new to the list: Milwaukee-Waukesha, WI. San Francisco-San Mateo-Redwood City, CA, sits at the top of the list for the first time since 2018 and Philadelphia, PA, has moved into the top 5 for the first time ever. After debuting in the 20th spot in 2020, Cincinnati, OH-KY-IN, has skyrocketed to the 11th spot.

  1. San Francisco-San Mateo-Redwood City, CA
  2. New York-Jersey City-White Plains, NY-NJ
  3. Washington-Arlington-Alexandria, DC-VA-MD-WV
  4. Boston, MA
  5. Philadelphia, PA
  6. Minneapolis-St. Paul-Bloomington, MN-WI
  7. Frederick-Gaithersburg-Rockville, MD
  8. Nashville-Davidson-Murfreesboro-Franklin, TN
  9. Los Angeles-Long Beach-Glendale, CA
  10. New Orleans-Metairie, LA
  11. Cincinnati, OH-KY-IN
  12. Cleveland-Elyria, OH
  13. Cambridge-Newton-Framingham, MA
  14. Denver-Aurora-Lakewood, CO
  15. Pittsburgh, PA
  16. Portland-Vancouver-Hillsboro, OR-WA
  17. Seattle-Bellevue-Kent, WA
  18. Milwaukee-Waukesha, WI
  19. Chicago-Naperville-Evanston, IL
  20. St. Louis, MO-IL

 

Medium Communities (population: 100,000 – 1 million)

Medium communities are home to populations ranging from 100,000 to 1 million people. Canton-Massillon, OH, is new to this list, while Santa Fe, NM; San Rafael, CA; and Pittsfield, MA, have appeared on the list of top medium communities every year since 2015. Ann Arbor and Kalamazoo-Portage, MI, are returning to this list following their 2022 debuts. 

  1. Pittsfield, MA
  2. Santa Fe, NM
  3. Ithaca, NY
  4. San Rafael, CA
  5. Kalamazoo-Portage, MI
  6. Boulder, CO
  7. Missoula, MT
  8. Canton-Massillon, OH
  9. Burlington-South Burlington, VT
  10. Ann Arbor, MI

Small Communities (population <100,000)

Small communities are defined as areas with populations under 100,000. Jackson, WY-ID, and Bennington, VT, have made the list of small communities every year since 2015, with Jackson maintaining its ranking as first among small communities for the past four years.

  1. Jackson, WY-ID
  2. Brevard, NC
  3. Steamboat Springs, CO
  4. Bennington, VT
  5. Easton, MD
  6. Glenwood Springs, CO
  7. Hailey, ID
  8. Juneau, AK
  9. Brookings, SD
  10. Oneonta, NY

The overall Arts Vibrancy Index is composed of 13 unique measures which cover aspects of supply, demand, and public support for arts and culture, and are adjusted for cost of living and population differences among communities. In this year’s index, the analysis approach was updated to weight the 13 inputs based on their relative explanatory power for the underlying concept of arts vibrancy. This approach improves measurement consistency in the face of data availability delays or other changes in individual datasets from year to year. All financial metrics have been adjusted for cost of living in order to level the playing field. The cost of doing business varies based on local conditions, so the same dollar goes further in some communities than others.

ABOUT ASSEMBLY FOR THE ARTS

Assembly for the Arts is a 501(c)3 nonprofit organization with a focus on advocacy, cultural policy, racial equity initiatives, research, marketing that elevates the region, and services for nonprofits, artists, and creative businesses. It is governed by a volunteer board with a strong commitment to diversity and inclusion. Assembly by design operates in close partnership with Cuyahoga Arts & Culture, a government agency, and Assembly for Action, a 501(c)4 political action nonprofit to serve the entire creative sector. Assembly is supported through major funding from: The Cleveland Foundation, The George Gund Foundation, The Char and Chuck Fowler Family Foundation, Cuyahoga Arts & Culture, Ohio Arts Council, Huntington, KeyBank, The George W. Codrington Charitable Foundation, and Fred & Laura Ruth Bidwell. www.assemblycle.org

ABOUT CUYAHOGA ARTS & CULTURE

Cuyahoga Arts & Culture (CAC) is the region’s largest funder for arts and culture, helping hundreds of organizations in Cuyahoga County connect millions of people to cultural experiences each year. Since 2006, CAC has invested $230 million in over 470 organizations, making our community a more vibrant place to live, work and play. CAC is a separate government entity and a political subdivision of the State of Ohio. For more information, visit cacgrants.org.

ABOUT SMU DATAARTS

SMU DataArts, the National Center for Arts Research, is a project of the Meadows School of the Arts at Southern Methodist University. The mission of SMU DataArts is to provide and engage both organizations and individuals with the evidence-based insights needed to collectively build strong, vibrant, and equitable arts communities. Its research efforts range from academic papers published in leading journals, applied research undertaken with community partners, and actionable insights shared directly with arts practitioners. Its programs provide business intelligence tools and resources to help arts leaders leverage data to answer critical management questions and connect research analyses to their own work. Recent publications include research reports on emergence from the COVID-19 crisis; the alchemy that drives high performing arts organizations of color; audience diversity, equity and inclusion in large performing arts organizations; impact of investments made in diverse creative communities; and more. 

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Media Contacts:

Malissa Bodmann

216-536-7517


Arts and Economic Prosperity 6 Report

Cuyahoga County’s nonprofit arts and culture industry generated $533,156,171 in economic activity in 2022, according to the newly released Arts & Economic Prosperity 6 (AEP6), an economic and social impact study conducted by Americans for the Arts. That economic activity — $389.8 million in spending by nonprofit arts and culture organizations and an additional $143.3 million in event-related spending by their audiences supported 8,637 jobs and generated $104.2 million in local, state, and federal government revenue. Spending by arts and culture audiences generates valuable commerce to local merchants, a value-add that few other industries can compete with.

Building on its 30-year legacy as the largest and most inclusive study of its kind, AEP6 uses a rigorous methodology to document the economic and social contributions of the nation’s nonprofit arts and culture industry. The study demonstrates locally as well as nationally, arts and culture are a critical economic driver of vibrant communities. In Cuyahoga County, more than 1,100 audience members participated in the survey and 172 nonprofit organizations supplied financial and audience information – about 38% of nonprofit arts and culture organizations in the county. The study also surveyed audiences of color for the first time ever.


Arts & Economic Prosperity 6

View Findings

Change the Conversation About the Arts

Becoming an AEP6 Volunteer with Assembly is a great way to meet new people, show your support for our arts communities and get some great perks!

Volunteers will help with survey prep and on-site survey collection at arts and culture events of all kinds. You’ll also get to:

 

  • Talk with other arts-minded people
  • Advocate for the arts
  • Help others learn about Assembly for the Arts programs
  • Expand your network

Email volunteer@assemblycle.org to sign up and learn more!

What is the study?

Assembly is excited to partner with Americans for the Arts on Arts & Economic Prosperity 6 (AEP6).

AEP6 is an economic impact study of the nation’s nonprofit arts and culture industry. It’s the largest and most inclusive study of its kind ever conducted, with a specific focus on 387 participating communities from across the country.

For the first time ever, this study includes Cuyahoga County as part of the more than two hundred regions surveyed nationwide. View the Press Release.

Nonprofit Partners

Assembly is working with nonprofit organization partners to survey their audiences at arts and culture events of all kinds across the county. These surveys will provide important information on how much people are spending at arts events, what neighborhoods are participating and their investment in and connection to the arts.

Sign Up to Help Distribute SurveysView the Survey Questions

Why is This a big deal for Cuyahoga County?

In short, Economic impact studies like AEP6:

  • Can help organizations like Assembly advocate for more resources for arts and culture, including future funding
  • Illustrate the major economic impact of the arts in our region
  • Influence where tax dollars are invested
  • Help change how people view arts and culture

Download 10 Reasons to Support the Arts in Cleveland.

Download 10 Reasons to Support the Arts in Cuyahoga County.

Thank You

To our friends that have partnered with us on this!

Beck Center for the Arts
CAN Journal
Cleveland Institute of Art
Cleveland Institute of Music
Cleveland Museum of Art
Cleveland Play House
Cleveland Public Theatre
Dance Cleveland
Dancing Wheels
Djapo Cultural Arts Institute
Dobama Theatre
Future Ink Graphics (FIG)
Great Lakes African American Writer’s Conference
Greater Cleveland Urban Film Festival (GCUFF)
Julia De Burgos Cultural Arts Center
Kaiser Gallery
Karamu House
Les Delices
Museum of Contemporary Art Cleveland (moCa)
Museum of Creative Human Art
Musical Theatre Project
Near West Theatre
Oh Sew Powerful
RidAll Green Partnership
The Cleveland International Film Festival
The Cleveland Orchestra
The International Women’s Air and Space Museum
The Maltz Museum of Jewish Heritage
The Rock N Roll Hall of Fame
ThirdSpace Action Lab
Twelve Literary Arts
Western Reserve Historical Society

Get Involved and Become a Partner

AEP6 in Cuyahoga County, can’t be successful without you. Help Assembly reach our goal of 800 surveys for Cuyahoga County and Sign up to become an organizational partner today.  This year QR codes make it even easier to distribute. They have also translated the audience survey into 24 languages! Even surveying ONE of your events makes a difference!

Watch the Webinar to learn more about AEP6 and what you need to know as a partner.

Download Social Media Graphics

Cleveland City Hall atrium with crowd at press conference.

Local & State Advocacy

Championing Public Investment in the Creative Sector:

Our first year of work coincided with one of the worst economic periods for the region’s creative sector because of the COVID-19 pandemic. Assembly mobilized community partners to plead the case for American Rescue Plan Act funds with Cuyahoga County and City of Cleveland government.

Thanks to the advocacy of the Assembly board and the partnership of Cuyahoga Arts & Culture (CAC), Cuyahoga County Executive Armond Budish and Cuyahoga County Council President Pernel Jones jointly committed to $3.3M in ARPA funds for arts and culture. Approved by Council in July 2022, Assembly and CAC will split the $3.3 million equally and will establish processes to equitably distribute the funds to the for-profit and non-profit creative economy and artists.

During 2021’s Cleveland Mayoral Election, Assembly engaged with candidates to ensure arts and culture was represented in public debates. Assembly also partnered with CAN Journal to launch a candidate survey on their policy vision for arts and culture.

When Cleveland Mayor Justin Bibb took office in January 2022, Assembly set out to build relationships with the new mayor and his administration to elevate arts and culture in the public agenda. In the Fall of 2021, Assembly held multiple forums with artist coalitions, creative businesses, and nonprofits to develop a set of arts-informed recommendations for the new administration.  One of our many recommendations was to establish an arts liaison at City Hall to drive a strategic cultural agenda. The Mayor’s Chief Strategy Officer Bradford Davy confirmed that an appointment of an arts leader/liaison will be forthcoming.

Data are vital to demonstrate the creative sector’s impact when we speak with public officials. We partnered with Ohio Citizens for the Arts (OCA) and Cuyahoga Arts & Culture, along with six other regional arts councils, and Bowling Green State University’s Center for Regional Development on a study about the Cleveland creative industry’s economic contribution.

The results were sobering and clear: the creative sector in Cleveland is an economic powerhouse, which generated more than $6.7 billion in economic output in 2019 – and the COVID-19 pandemic decimated the industry, which has yet to rebound.


Data Brief - Dance in Cleveland

Dance In CLE

Economic activity, trends and impacts of dance in Cuyahoga County. 2019
Shri Kalaa Mandir

Cleveland’s dance industry, including both creative and non-creative jobs increased to 302 jobs in 2015. The industry analysis is made up of dance companies and promoters as well as fine arts schools.

2019

Download

Inside the Margins

A Cleveland Literature Industry Study

“Inside the Margins” takes an in-depth look at the role greater Cleveland’s literature industries play in the regional economy. 2018.
Inside the Margins Cover, image of books and paper

Inside the Margins: A Cleveland Literature Industry Study was commissioned by Arts Cleveland—formerly the Community Partnership for Arts and Culture—and is the result of research conducted and analyzed by the Center for Economic Development at the Maxine Goodman Levin College of Urban Affairs at Cleveland State University (CSU). The report on the Cleveland Literature Sector is the fourth in a series of studies that explores the various artistic disciplines in Cuyahoga County.

For the study, the CSU research team acquired the Quarterly Census of Employment and Wages data for Cuyahoga County from 2005 to 2015, and used the U.S. Bureau of Labor Statistics’ Standard Occupation Classification definitions. The team also gathered quantitative and qualitative data by conducting an online Survey of Literary Artists, one-on-one interviews and a focus group. The purpose of the data and their analysis is to provide a sense of the local sector’s advantages, challenges and economic impact.

Access the full report by CSU on their website.

Download

Staging Cleveland

Staging ClevelandStaging Cleveland takes an in-depth look at the role greater Cleveland’s theater industries play in the regional economy. 2017.

The concentration of high-quality theaters and playwrights in the Cleveland region helps to make it a mid-sized city that has a disproportionally high level of national recognition. This is just one of the competitive advantages of Cleveland theater found in “Staging Cleveland: A Theater Industry Study.” The study shares the economic impact and ecosystem of Cuyahoga County’s theater industry.

Download

Forming Cleveland

Forming Cleveland

A Visual Arts, Craft and Design Industry Study

Forming Cleveland takes an in-depth look at the role greater Cleveland’s visual arts, craft and design industry plays in the regional economy. 2014.
Forming Cleveland: A Visual Arts, Craft and Design Industry Study

Visual arts, craft and design are a large part of our daily lives, which are inundated with images not only through museums or private collections, but also through product consumption. Art penetrates our environments and can inspire collective action. The creative process inspires us to think about new concepts, applications, and markets for stimulating innovation. In order to position greater Cleveland’s visual arts, craft and design sector for continued growth, the community needs to understand the strengths and challenges facing the sector. Forming Cleveland provides a foundation of research to achieve this aim as well as spur discussions about how to strengthen the sector in its role as an innovator for our region. Arts Cleveland and Cleveland State University partnered to explore the visual arts, craft and design industry in this study. It includes eight case studies on how the visual arts, craft and design industry is impacting our city’s landscape and vision for our future.

Download

Remix Cleveland

A Music Industry Study

Executive summary and full report of Cleveland’s music industry analysis. 2011.
Remix Cleveland

Cleveland’s music scene is rooted in a music legacy of groundbreaking performances, local talent, and music innovation. Arts Cleveland (formerly Community Partnership for Arts and Culture) and Cleveland State University partnered to explore the music industry in this study. This report’s objective was to understand the Cleveland Music Sector today and assess the economic impact of music events and venues in Cuyahoga County. The report outlines how the Cleveland Music Sector can be engaged as a partner for shaping the city’s future.  It includes six case studies on how the music industry is intersecting with some of Cleveland’s strongest sectors like manufacturing and medicine.

Download

Arts and Cultural Festival Competitive Analysis

A report focusing on arts and culture festivals operating within 250-miles of Cleveland. 2004.

This report summarizes a comparative analysis of arts and culture festivals operating within 250-miles of Cleveland. The purpose of this study was to better understand the competitive environment that Cleveland and Northeast Ohio festivals encounter. This study analyzed budget, attendance, theme, target audiences, marketing strategies, volunteer support, and the economic impact that festivals can bring to a region.

Download Report