Arts and Cultural Festival Competitive Analysis
A report focusing on arts and culture festivals operating within 250-miles of Cleveland. 2004.
This report summarizes a comparative analysis of arts and culture festivals operating within 250-miles of Cleveland. The purpose of this study was to better understand the competitive environment that Cleveland and Northeast Ohio festivals encounter. This study analyzed budget, attendance, theme, target audiences, marketing strategies, volunteer support, and the economic impact that festivals can bring to a region.