Collaborative Marketing Database: Audience Development
Collaborative Marketing Database: Marketing and Audience Development Project
Community Report on Arts and Culture Consumers . 2012
This report summarizes the demographics and buying behaviors of a sample of arts and culture consumers in Cuyahoga County based on data aggregated through the Collaborative Marketing Database. 2012.
The Collaborative Marketing Database is an initiative between Northeast Ohio arts and cultural organizations and is governed by these member organizations. It is operated by Elliott Marketing Group of Pittsburgh, PA. Arts Cleveland coordinates the collaborative, serves as the intermediary between Elliott Marketing Group and the consortium members, and facilitates meetings among the members. This report provides insights on arts and culture consumers based on data that has been aggregated from the Collaborative Marketing Database. Two primary statistical models are used: a market model and a cross-sell model.
2012